One may think that a holiday around Loch Lomond sells itself but with a highly competitive tourist market that has recently expanded to global proportions every guest house and holiday attraction has to take marketing seriously.
“At the heart of Scotland’s geography and traditions, The Loch Lomond Guest House and Lodges suggested a classical Scottish treatment with regard to design,” says Nicky O’Toole, Design Manager at BDSDigital. “However, every detail required a deft touch as classic Scottishness can so readily descend into marketing cliché.”
It was the expertise of the BDSDigital team that enabled the Loch Lomond Guest House and Lodges website to suggest rather than shout about its pedigree. Tartan is muted as a backdrop, the palette is warm but never brash, the crimping of images has a stately retro feel, the typeface is solid yet elegant and effects, such as the gentle entry of the phrase “on the Shores of Loch Lomond” in a cursive script is enough to remind the visitor that we are in a world that is modern without being vulgar.
Of course, romance is not to be left out where Scotland’s heartland is concerned, as pages of the website suggest.
With Loch Lomond Guesthouse and Lodges website, the BDSDigital team have achieved the perfect balance of quality, tradition and commerce in building a website. It says all that is good about a holiday at Scotland’s most famous loch and presents all that the visitor needs to know from the homepage.
The site comprises detailed information about the accommodation available, allows visitors to read reviews and to check availability. It even has a blog where the owners offer visitors a personal angle on life around the loch and what to expect when they arrive.
Visit The Loch Lomond Guesthouse and Lodgings at: www.thelochlomondguesthouse.com